Marketing Stragtic

Name: Joyful Beer

My product name is Joyful Beer. Joyful means very happy or causing people to be happy. I use this name because I think it’s easy to remember and good meaning. Customers think about Joyful beer in positive way because “Joyful” is positive meaning. People that have a party is my target whose ages more than 18 years old. Joyful beer is made from quality beer and has a good taste. Joyful beer has small size and big size. It’s cost 60 bath in small size and 100 bath in big size. A lot of people love to have a party so Joyful beer is a good choice to put in a party. My concept product is modern beer. I will make the advertisement my product at restaurant, pub, bar and department store. Joyful beer design packages by popular artist. I will use artist such as singer or actor for create my product because it’s can attracting customer. Joyful beer slogan is “ We join together by Joyful beer ”. This product can export to other country because it has a lot of people drink beer around the world. Therefore, Joyful beer is refreshment that people love and interesting.